Added by on 2014-05-19

May 6 (Bloomberg) — For decades, Las Vegas casinos have been trying to one-up each other with high-end restaurants, mega clubs, and even thrill rides — all in a bid to lure gamblers. But the latest attraction, built by Caesars, is part of a bigger strategy to win the Vegas turf war, once and for all. Bloomberg’s Trish Regan took a spin on the appropriately-named “High Roller” with CEO Gary Loveman to get his strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *

*